Back in 2003, I attended a fantastic event presented by Sleeman to promote the fact that they had recently taken over distribution rights for Samuel Adams beers in Canada. For just 20 bucks, attendees were given ample servings of four standard Sam Adams beers, including the flagship Boston Lager, along with understandably less generous samples of the brewery’s legendary big beers: Triple Bock, Millennium and Utopias. The implied message seemed to be that Sleeman had big plans for the brand, and we could look forward to seeing more Sam Adams beers on at stores and bars in Ontario soon.
Sadly, that implication ended up being a misinterpretation, as all we saw on the shelves in the next few years was Boston Lager and fleeting appearances by Sam Adams Summer Ale. But last year, Sam Adams severed ties with Sleeman and joined forces with Moosehead, a partnership which has led to more Sam Adams beers being released in Canada, including the infamous Utopias as well as some of their less expensive and more accessible seasonal beers.
The latest arrival is the Samuel Adams Noble Pils (LCBO 239525 – $13.55/6×355 mL), which I’ve been enjoying the hell out of since it hit LCBO shelves a few weeks ago. Pouring a vibrant yellow-gold with a thick and fluffy snow white head, it has a gorgeous aroma of honey, floral hops, a bit of citrus and caramel. On the palate, it’s crisp and clean, providing a perfect backdrop to the delicious and well-balanced flavour that features sufficiently sweet malt intertwining with those beautiful hops, which bring in notes of herbs, pine, pepper and grapefruit.
For a long time, I’ve considered Victory Prima Pils to be my favourite Pilsner brewed in North America, but every bottle of Noble Pils that I finish brings me closer to reconsidering that opinion. I may just have to have another (few) to be sure…